AZEK Building Products Wins Hanley Wood’s “Gold” Brand Builder Award for Best Website Marketing Strategy
SCRANTON, PA—AZEK Building Products today announced that it has won a Hanley Wood “Gold” Brand Builder Award for Best Website Marketing Strategy, related to an integrated marketing campaign entitled “Your Deck, Your Masterpiece” launched in the Northeast in May 2014. Hanley Wood, a premier building, construction and design publisher and marketing company, presented the awards at the Brand Builder Awards dinner on Sept. 10 during their 2014 Foundations Conference.
Recognizing the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries, the Brand Builder Awards recognized companies that have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty in 22 categories.
“Hanley Wood is one of the most prestigious media and marketing companies in the industry and we are honored to receive their recognition as a Gold brand builder,” said Jason Grommon, President, CPG Building Products. “The award also reinforces that our integrated approach to AZEK’s brand messages are effectively reaching our target audiences and enhancing our website presence.”
AZEK’s award-winning multi-level campaign targeted nine Northeastern states from New Jersey and Eastern PA through New England, utilizing billboards, radio and email blasts along with dealer tagged radio ads to reach customers with reinforcing messages. With the goal of driving web traffic to AZEK.com and to AZEK dealers, success for the target month of May 2014 was based on web traffic increases and email click-to-open rates for the email blast, both of which greatly exceeded national averages.
Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.
About the AZEK® Brand
Part of CPG Building Products, the AZEK brand capitalizes on more than 30 years of manufacturing and R&D experience to manufacture premium, low maintenance exterior building products such as AZEK Deck, the leading brand of capped polymer decking, and AZEK Trim, the leading brand of low-maintenance trim. Other AZEK products include AZEK Mouldings, AZEK Porch, AZEK Rail, and AZEK Pavers, all with tangible benefits as ideal replacements for traditional building materials. 1-877-ASK-AZEK Follow AZEK on Facebook (/azekbuildingproducts) and Twitter (@AZEKProducts).