AZEK Building Products Wins 3 Awards
AZEK® Building Products is proud to announce it has won three 2017 Brand Builder Platinum Awards. Honors include "Best Print Advertising Campaign", "Best Integrated Marketing Campaign", and "Best Website Design & Marketing Strategy". AZEK Building Products is the only company to win three platinum awards across the nine categories.
Hanley Wood is a media, event, and strategic marketing services company and recognizes the most innovative and effective marketing campaigns with the Brand Builder Awards each year. The awards were presented on September 12, 2017 during the Hanley Wood Foundations Conference at The Ritz-Carlton Chicago.
“We are thrilled to honor AZEK Building Products as Platinum winners for its accomplishments,” said Peter Goldstone, CEO of Hanley Wood. “Their innovative marketing approach distinguished them as a leader in their category and offered great insight into the leadership within their company.”
Kristina Risvold, Creative Director for AZEK Building Products, played an integral role with the winning ads. “I am honored our Best Dressed campaigns have been recognized by Hanley Wood. With the contributions of our agency, Y&R, I really am most proud of how we were able to break out of the box and show our products in a fresh and fashionable take.” Lisa Collins, Senior Director of Digital Marketing at AZEK, had this to add, “We wanted to elevate the online experience and present our entire suite of products in a new light. Our web partner, Real Art, helped us do that and we are delighted the redesign resonated with Hanley Wood.”
The honors come just after another recent recognition from Hanley Wood. AZEK® Deck was named #1 in Quality in the composite decking category in the 2017 Builder Brand Use Study.